Thursday, August 30, 2012

Five Reasons to Avoid Building a Flash Website

With the internet’s popularity increasing, it’s makes good business sense to have an online presence via a website. This is, after all, how most businesses are gaining new customers these days.

If you don’t have a website yet realize this is the new way of conducting business, you will want to hire a web designing business such as New Zealand Computing Solutions (NZCS) to build you a website. You will likely want an attractive site that will entice people to explore your entire website.

You might contemplate building a website with spectacular graphics. In other words, you want a website that will make your competitors’ websites look like "the grandfather" of websites.

While having such a website is fine, you don’t want go to the extreme. In this case, the extreme would be designing your website with flash.

What is Flash?

Flash, which was originally developed in 1996 as Future Splash, is a website design that uses non-html proprietary software. It produces astonishing graphics. However, you if you want your website more than just an online showcase, by all means avoid building it with flash. It won’t reach its full potential of success if you use flash.

Here are five reasons why you should avoid designing your website with flash:

Flash is invisible on iPhones and iPads.

With the rising popularity of these mobile devices, more people are viewing the internet while on the go. If you website is built with flash, mobile device users won’t even be able to view your website – resulting in loss business. Besides, even if flash worked on mobile devices, there would still be problems. Flash would demand too much CPU usage, be slow, and it would drain the battery’s life hellishly.

Flash websites do poorly with search engines.

This is because search engines can’t read their webpages’ content. This is a quick way to kill a website because there’s no way a website can survive online when it’s largely ignored by search engines.

Having a flash website means having a limited screen.

Today’s computer monitors come in a variety of sizes. Given that people seem to prefer bigger sizes, let’s use a 27" screen monitor as our example. This monitor comes with a high resolution – 2560x1600.

Viewing a flash website on a monitor with this high resolution would be as awkward as watching a black and white television (which long stopped existing). This is because flash websites are developed for a smaller resolution such as 1024x768. Your viewers would see a small website in the middle of the screen while surrounded by at least 75% of empty white space!

The links for flash websites are ridiculous.

The majority of flash websites have difficulty linking to specific pages within its own sites. It is torturous expecting visitors to remember a long URL.

Its pricey to maintain a flash website.

Because flash websites are uniquely built, only developers can update them. This means having to use a developer’s skillset every time you want to change your site. This differs from a CMS built website, which can be updated by its website owner.


It’s obvious that you’re better off without building a flash website. It can cost your business to suffer in its revenue while visitors are denied a good user experience. This is a bad mixture of business that’s easily preventable by avoiding flash altogether.

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